Rising Star Chesca Talks Career Beginnings, Being a Latina in the Music Industry, Performing at Jimmy Kimmel and More
Welcome to Spotlight, where we do a deep dive into the careers of artists, producers, songwriters, and more people making an impact in the Latin music industry.
Puerto Rican singer Chesca is the definition of a hustler. She started as the vocalist for her dad’s cover band in Puerto Rico and became her own manager booking shows in places like China and Greece. The world is hers for the taking and she is going for it.
Chesca is ready for global stardom and she’s taking it one step at a time.
During our interview here at Latido Music by mitú, Chesca opened up about how a tragic accident at 11 years old changed her life, how music literally saved her, and the sacrifices she’s had to make to be where she is today.
Watch the full interview below:
Chesca is aware that being a Latina in the music industry isn’t easy but feels compelled to share her story and everything she’s had to do to get here. She would pretend to be her own manager and publicist at the beginning of her career. Chesca would book herself shows around the world where she would get to perform her own original songs. One of her songs actually got picked up by the radio in China, which is a market not many Latin stars even imagine entering, especially not when they’re just starting their careers.
“With everything that I’ve been through, I have a voice, and I have a story to tell that can motivate so many young women, that’s what keeps me going,” Chesca says.
While she had some success performing in English, she felt that she needed to go back to her roots and start doing music in Spanish. The stars aligned, and Chesca was signed by Saban Music Group, and currently has some high-profile collaborations under her belt. She’s behind the viral hit like “Te Quiero Baby (I Love You Baby),” which blew up on TikTok and led her to perform at the Latin Billboards last year with Pitbull.
Chesca most recently performed at the 2021 Latin AMAs red carpet and received a nomination for Best New Latin Artist at the 2021 iHeart Radio Music Awards.
After our conversation with Chesca, it’s clear that she’s making the right moves at the right time to make a name for herself in the industry, and we can’t wait to see what’s next for her career.
