i. User Accounts. In order to access and utilize certain products or services provided by the Services, you may be required to create a user account and to provide certain PII, such as your full name, an email address, a user name and/or a password, contact information, etc. You are under no obligation to provide this information to mitú. However, if you decide not to share this information, you may be unable to create an account on the Services and/or you may be unable to fully utilize all or some the Services.
ii. Financial Transactions. Mitú may use third parties to provide credit card and other payment processing services for the Services. When you make any payment on or through the Services, you will be required to provide mitú and/or its authorized third party agents with financial information and related payment information. mitú and its third party agents may retain the details of transactions or payments you make on or through the Services. You authorize mitú and such third party payment processing services to store your payment history and payment account information (e.g. credit card account information) even after your account and/or your credit card has expired, to avoid interruptions in your service (e.g. subscriptions) and to facilitate easy payment for new service.
iii. Public Forums. Mitú may provide areas on the Services where you can post information about yourself and others and communicate with others or upload content such as photographs and videos. Whenever you disclose personal information on publicly-viewable web pages, that information will be publicly available and may also appear on other websites and in publicly available search results. If you post your personal contact information, you may receive unsolicited messages. Mitú encourages you to exercise discretion and caution with respect to the public posting of your personal information.b. Non-Personally Identifiable Information. Non-Personally Identifiable Information (“Non-PII”) means information that does not allow a third party to identify or locate a particular person. You can visit the Services to read information about the Services and the products and services offered without revealing any PII. However, during your visit to the Services, mitú may collect anonymous Non-PII such as the activity of your browser when you are viewing the Services; your site path during your visit to the Services; demographic data; the amount of time you spend on the Services and general information regarding your internet service provider and host. The Non-PII may be collected by mitú in several ways:
i. Logging Of Your Activities On The Services. When you access the Services from a computer, mobile phone, or other device, mitú may collect and log information from that device about your browser type, location, and IP address (the number assigned to computers on the Internet). mitú may also collect and log anonymous “traffic data” information that does not personally identify you, but that may be helpful to mitú for marketing purposes or for improving the services that mitú offers to its users, such as the pages you visit, the length of your visit, your referring/exit pages, your clickstream activity and the actions you take while using or visiting the Services. No personal information about you is revealed in this process.
ii. Cookies. Mitú may use “cookies” to enhance your use of the Services and to monitor your activity during your visit(s) to the Services. Cookies are text files placed in your computer’s browser to identify your Internet browser and to store your preferences. You can remove or block cookies by programming your Internet browser, but in some cases that may impact your ability to access certain aspects of the Services.
iii. Beacons. Mitú may also use “web beacons”, clear.gifs, or similar technologies, to track the activity and flow of your visit(s) to the Services. “Web beacons” and clear.gifs are small pieces of code placed on a web page to monitor the behavior of and to collect data about the visitors to that page.
iv. Third Parties. Mitú may institute information sharing programs with third parties. For instance, mitú may request that advertisers provide mitú with information regarding the ad response rate for the users of the Services that were served specific ads. This helps mitú improve the relevance of the advertisements that you are served. Mitú may also receive information about your interaction with various ads on other sites on an anonymous basis in order to measure the effectiveness of those ads and determine their relevance to you.
i. Mitú may use the PII you share with mitú to manage your account, fulfill your requests for products, programs, and services, to respond to your inquiries about mitú’s offerings, to offer you other mitú products, programs or services that mitú believes may be of interest to you, to enforce the legal terms that govern your use of the Services, and for the purposes for which you provided the information.
ii. Mitú may use the PII you share with mitú to communicate with you (such as to notify you that you have won a contest or to provide you with updates, etc.), to contact you about your account, to respond to your comments or requests for information, etc. If a comment or request is made by email, mitú may respond by sending an email response back to the sender. Mitú may store the emails received by mitú for archival purposes and also for internal promotional purposes if mitú feels that this is consistent with the nature of the comment/request.
iii. Mitú may share your PII with mitú’s affiliated entities if mitú has a business reason to do so.
iv. Mitú may share your PII with third parties that assist mitú with the management, operation or administration of the Website; the analysis of the performance of the Website; the provision of mitú products and services (including, without limitation, the processing and serving of email and other electronic communications) and the administration, judging and prize fulfillment aspects of contests, sweepstakes and promotions. However, these third parties do not have any independent right to share this information and are required to treat your PII as confidential, to maintain appropriate security measures and to not use your PII for any purpose other than to carry out the services they are performing for mitú.
v. Mitú may also provide your PII to a third party in those instances where you have been notified that the fulfillment of your request for information, services or products will require mitú to share your PII with a third party and you have agreed that mitú may provide your PII or access thereto to the third party. mitú has no control over the use of your PII by any of these third parties. You should carefully review their privacy policies to make sure that you are comfortable sharing your PII with them.
vi. Mitú may from time to time offer promotions such as contests and sweepstakes that are sponsored by or co-branded with third parties. Prior to being able to participate in a promotion, you may be asked to agree to official rules that govern that promotion, which may contain specific requirements of you, including, allowing the sponsor of the promotion to use your name, voice and/or likeness in advertising or marketing associated with the promotion. If you agree to the applicable official rules of a promotion and if such rules so provide, then in connection with each such promotion, (1) mitú may provide your PII to such third parties if requested by the sponsor/branding entity as part of your participation in the promotion and/or (2) such third parties may obtain PII that you voluntarily submit to mitú or to such third parties in order to participate in the promotion. mitú has no control over the use of your PII by any of these third parties. You should carefully review their privacy policies to make sure that you are comfortable sharing your PII with them, either directly or via mitú. If you do not agree to mitú sharing your PII with such third parties, you should not agree to the official rules or participate in such promotion.
vii. Mitú may use third party payment processors for financial transactions (such as the payment of fees for various services) made through the Services. When you make a payment through the Services, mitú will require those third parties to agree to treat your PII as confidential, to maintain appropriate security measures and to not use your PII for any purpose other than to carry out the services they are performing for mitú.
viii. Mitú may use your email address to send you email communications, such as notifications, information on new services offered by mitú, special offers, promotions, the mitú newsletter, etc. You can unsubscribe from mitú’s newsletter or from receiving promotional materials from mitú at any time by following the unsubscribe instructions contained at the bottom of the relevant email from mitú. Please note that your opt-out request will not apply to subsequent or different subscriptions, or to certain transactional communications relating to your use of the Services (e.g., administrative and service announcements). You may elect to continue to receive the newsletter from mitú even if you choose to opt-out from receiving mitú’s marketing or promotional communications.
ix. If you access the Services from your mobile phone, you may be able to elect to receive text alerts to your mobile phone. Mitú does not charge for mobile services, but standard or other charges may apply from your mobile carrier. Please check your mobile carrier plan to find out what charges may apply.
x. If you choose to submit content for publication on or through the Services (such as a posting to a blog or discussion board or a letter or email with comments/questions to mitú’s editors), mitú may post/publish your user name.
i. Mitú may measure and analyze anonymous statistical Non-PII collected on an aggregated and/or un–aggregated basis in connection with your visit(s) to the Services in order to administer the Services; improve the quality of mitú’s services; improve the design, performance and content of the Services; and improve your experience on the Services, such as by providing more relevant content to you during your visits.
ii. Mitú may use and/or share anonymous, aggregated and/or un-aggregated Non-PII with third parties for any and all reasonable business purposes as mitú determines in its sole discretion, including, without limitation, advertising, promotion, business opportunities, etc. mitú may combine (a) your Non-PII with the Non-PII of other users of the Services and (b) Non-PII mitú collects through the Services with Non-PII mitú may collect from other sources.
iv. To Deliver Video Content. In the ordinary course of mitú’s business, mitú may share information that mitú collects from or about you with third parties in order to process your requests and fulfill your orders for video content offered through the Services. For example, to process your request to view certain authenticated video content through the Services, mitú may need to share information about you with mitú’s third party service providers in order to authenticate and/or authorize you to view authenticated and/or localized video content through the Services.c. Other Permitted Uses Of Information. Additionally, mitú may disclose the information it collects on the Website, both PII and Non-PII (collectively “User Information”), under the following circumstances:
i. Mitú may disclose any or all User Information if permitted by law; if required by any legal process or valid order of a court or other governmental body; to establish or exercise any or all of mitú’s legal rights, to defend any legal claims made against mitú and/or to enforce any or all of mitú’s legal rights that govern your use of the Services.
ii. If mitú sells all or a part of its business or makes a sale of all or a material part of its assets or is otherwise involved in a merger or transfer of all or a material part of its business), then as part of the applicable transaction, mitú may transfer your User Information to the party or parties involved in the transaction. mitú may also share and/or transfer your User Information to any or all of its affiliated entities (such as any subsidiary or parent).